Management Service Quality and SERVQUAL Research Paper

Management Service Quality and SERVQUAL - Research Paper Example SERVQUAL as a quality analysis tool takes various facets of customer expectation into consideration and matches them with the real experience (Kettinger, and Lee, 2010). This can be used as a measure by managers of medical insurance companies to establish the true nature of their customer’s feelings. There has been almost a 60% growth of medical insurers in the Middle East, especially in the Arab Emirates. The competition for this limited market has inevitably been high over the last decade. Therefore, many firms have adopted professional marketers to handle the selling of their products (Burns, 2012). However, the packaging of these policies may not be as realistic as they ought to be because sales agents aim for commission and may add untrue facts so that they excite the customers.The health sector in the UAE has grown over the past decade because of the massive investment, both in the country and private players in general. Both local and international companies have set ba se in the country because of its reputation of being economically stable. There are various factors attributing to the exponential growth of the general insurance in the country. These include the fact that the health sector no longer operates in the conventional aspect where the government had the highest stake. In this day and age, there many countries have adopted the competitive free market. Secondly, the use of marketing tools that the corporate world was previously using in this industry.

Twelve Minor Prophets - An Overview Assignment Example | Topics and Well Written Essays - 1000 words

Twelve Minor Prophets - An Overview - Assignment Example He tells about Babylonia, Persia, Greece, and Rome --- the four kingdoms that would rule over the Jews. It also says here that the future of the nation would be filled with hardships if they continue to fall short in their obedience to God’s commandments. Joel is also known for his account of the final assembly of the exiles at the time of the last redemption. Amos. Amos’ prophecy is mainly directed at the Ten Tribes --- who were eventually lost due to their actions. Amos also says that the Jews have a significant mission in the world, and are given immense power to accomplish this task. With these, he gives warnings to all those in the northern and southern kingdoms of Jerusalem. Amos informs them that a greater punishment, compared to others, awaits the Jews if they do not do their job. â€Å"The bigger they are the harder they fall.† Obadiah. Obadiah supports 100 prophets during the dreadful reign of King Ahab and hides them to safety. He is also famous for his prophecy that is directed at the Jews’ neighbouring nation of Edom. Per Obadiah, these people are also fated to be brought to justice to all their deeds. The Roman Empire is usually associated with Edom. Jonah (Yonah). He is most probably the most well-known of all the minor prophets. Jonah’s book is read in the synagogues on the afternoon of the Yom Kippur war in 1973. Jonah is ordered by God to go to Nineveh, a city located in modern northern Iraq, near the Turkish border. He is to convince the non-Jews to turn away from their ways and repent to God. Jonah tries to avoid the mission that almost costs him his life. He is afraid that the people of Nineveh would pay attention to his reproach and do better, which would definitely create a bad image of the Jews. Jonah tries to avoid the mission by riding on a boat going in the opposite direction. He deals with a violent storm that makes him throw himself overboard to save the other people on the boat. Once in the waters, he is swallowed by a fish, is spat out, then swallowed again by another.  Ã‚