U.s. Vice President Of Strategic Planning Essay - 885 Words

Executive Summary Our project report is based upon the Japanese Company Taka that has been making top-of-the-line heavy duty work boots. The vice president of the Strategic Planning has asked me to come up with a strategy that will help the company enter into the US foreign market. We will have to first explore and analyze the market on heavy boots in the United States before entering our product into their market. There has been a report created by myself that will go into detail on how we can achieve this goal. The parts that will be covered in this reports are as followed: introduction into the brand, mission, analysis, strategy, goals, and so on. Going through this plan will show how we can enter the United States Market. Introduction The Vice President of Strategic Planning has given me the task of creating a preliminary strategy for entering one or more foreign market. This company is a multinational company and makes heavy duty work boots for consumers. The company is called Taka and resides in Japan, but are looking into entering the United States market. The boots were originally made for people who work in construction. It became popular with its comfort and quality that it is now made for other professions or just for style and are being made in the United States. The boots that Taka makes are comfortable and people are able to work in areas that are snowy or hazardous without any problems (Holm, 2006). Taka co. has been selling its boots in malls and retailShow MoreRelatedKfc - Japan595 Words   |  3 Pagessecret seasoning mix of 11 herbs and spices. †¢ Sold 700 franchises 9 years. †¢ Sander’s management style – relied on basic goodness of people around him and trusted the franchises to play fairly. 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